The amount of data transferred over the internet in a certain amount of time is known as ‘Bandwidth’. Most of the web hosting companies set a monthly limit on bandwidth available for your website. You may exceed these limits by making payment for additional bandwidth usage in some cases while in others; your website will be taken off the net if such limits are crossed.
In simple terms, bandwidth measures the amount of data transmitted from your web space. At your website, if 100 users view a webpage of 40 KB in size at one moment, a total of 4000 KB of data is transferred from the web host’s server to the client’s computer.
While selecting a web host, consider the amount of bandwidth required by your website according to two main factors:
- size of website
- customer traffic: existing as well as potential
For small websites with less or no audio/video downloads and low popularity, there is need for about 500 MB of bandwidth per month. Some small websites may be visited by a large number of people. In such a case, you will need higher level of bandwidth. Choose a web hosting package accordingly.
For huge websites providing audio/video downloads and high customer traffic, bandwidth requirements will be considerably higher. It may vary from 10 – 500 GB or different websites.
A lot of web hosting companies attract customers by offering ‘unlimited’ bandwidth as part of their hosting plans. These should be avoided as here is no such thing as unlimited bandwidth. You get what you pay for. So, ‘unlimited bandwidth’ is a myth, not reality as is believed by many gullible website owners.
You can establish this fact by various ways. First, check the terms of service of the web hosting company. These will disclose the amount of bandwidth actually available for your website. Secondly, there will be restrictions on file transfers of various kinds and sizes. Thirdly, this claim is often made by fake web hosting companies that run with your money after a few months of service.
In reality, web hosting companies offer unlimited bandwidth because most websites use very small amount of bandwidth and disk space. in the highly competitive web hosting market, companies use this as a marketing strategy to allure maximum customers. This may not always amount to dishonesty, especially when the web host provides detailed information about the bandwidth in their service agreement.
In short, unlimited bandwidth web hosting plans should be used only if your server space and bandwidth requirements are very low. Otherwise, such plans should be avoided. For ecommerce websites and online businesses, there is need for continuous uptime and reliable web hosting services. You will need to plan extension of bandwidth limits as your business expands with time and rise in customer demand.